SuperZoo marks the middle of the year for the pet industry, and for many serves as the single best event to announce new products! For others it’s the best place to meet brands and add new products to their stores. In 2019, HoneyCure made its first debut and had a great showing. In 2020, SuperZoo was cancelled, and with no clear indications on the success of virtual events, SuperZoo was much smaller. This year, we went back in-person to check it out!

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